Hi! I'm Jesús Orozco aka "iam Yisus" Graphic Designer by profession, but specialized in Product and Brand Design; with more than 15 years of experience. I am design & multimedia manager at Amco. Based in Jalisco, Mexico, but with the adaptability to work globally.
My methodology is based on Design Thinking and focused on solving not only aesthetically the problems of visual communication focused on the user, also thinking strategically to align with the objectives of your brand.
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What i do
I develop brands with a strategic approach to position them in the consumer's mind. The actions I take within a brand strategy include the brand essence, purpose, personality, brand voice and tone, value proposition, and visual identity. An effective brand strategy helps establish an emotional connection with customers, build brand loyalty and trust, and differentiate in a competitive market.
A little intro... UI (User Interface) design is the visual part of a digital product, app, or website. It is accompanied and aligned with the research done by the UX team and User-Centered Design. Within what I develop in UI design, actions such as interpreting wireframes, proposing colors, typography, icons, and images, as well as creating viable prototypes for usability testing to future users. These elements are developed using the "Atomic Design" method and packaged into a UI Kit or Style Guide, so that the development team can implement them correctly into the digital product.
For over 6 years, I have been involved as an art director in different agencies and projects, always aligned with the needs of the campaign or brand, but also focused on understanding the needs of the consumer. It is essential and of great importance to work with the creative director, copywriters, project managers, and designers to achieve the best results.
I studied the Graphic Communication Design degree at the UTEG University Center from 2006 to 2010. From here, I took the foundations to be able to develop various projects and over the years specialize in the field of UI Design and Brand Strategy. For over 10 years, I have executed projects that involve graphic design, and its primary objective is to convey a message that is relevant, attractive, legible, and memorable for the audience, quoting Paul Rand "Design is everything, Everything!"
